Cocaine Princess here.
As most of you know I love fashion. I live and breathe it. There are those who read and watch sports well I love reading and watching anything related to fashion. What can I say, I have a Passion for Fashion, so when I came across this bit of news it caught my attention.
Back in May 2012, the fashion house Chanel announced their first ever male spokesmodel for the luxury fashion house’s perfume, Brad Pitt. I first thought, “Hmm.....how is this going to work?” Commercially, the brands of the House of Chanel have been personified by fashion models and actresses. The actor was hand picked by designer Karl Lagerfield himself and given that Chanel’s annual revue is €1.809 billion euros I figured the company must know what they’re doing by hiring a male to promote not just any woman’s perfume but one of the world’s most iconic perfumes, Chanel N°5.
The commercial was released 2 weeks ago. Us Weekly's Zach Johnson called the video "sensual," while Vanity Fair's Amy Fine Collins said the choice to cast Pitt as spokesperson showed the French fashion house "subtly circling back to its gender-twisting origins."
My opinion? Well, the first thing to come out of my mouth was, "Poor Coco Chanel, she must be rolling in her grave" followed by "Good Grief!" It's so ridiculous that it’s funny! The ad was directed and shot in black and white by Director Joe Wright - whose previous works include two Keira Knightley movies Atonement and Anna Karenina. The ad features the Hollywood actor standing in an empty room looking to the left, to the right an then up and then down while stating the following: “It's not a journey. Every journey ends, but we go on. The world turns, and we turn with it. Plans disappear, dreams take over. But wherever I go, there you are, my luck, my fate, my fortune. Chanel No.5, inevitable.”
“The world turns, and we turn with it.”
Brad, what the hell are you talking about? It’s nothing but gibberish and way too serious for a perfume ad. I love Chanel and always will but the company really missed the mark on this one. Oh by the way, the video is part of a $10 million dollar advertising campaign for which Pitt was paid $7 million. Check it out for yourselves:
Seriously, Brad Pitt received $7 million for this ridiculous ad? Aye-yi-yi. So, what are your thoughts, my lovelies?
PS: The ad was spoofed on a recent episode of SNL by Taran Killam. Click here to see that. It's hilarious!
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It’s been one hell of another week for me in terms of not sleeping. I think I may have gotten about 2hours of sleep this week each night. It's so damn frustrating that I don't know whether to laugh, cry or scream. My endless pleas to the Sandman for a restful night's sleep have fallen on deaf ears. So, instead of staring at the ceiling or watching the clock and seeing the minutes go by I've been doing a lot of late night channel surfing, thank God for AMC's Fear Feast! When I wasn't watching TV I would be listening to music in hopes that sweet music would lull me to sleep. No such luck! While on youtube I felt like listening to a power ballad I hadn’t heard in awhile, Send Me An Angel by The Scorpions. It's a beautiful song that gives me goosebumps each time I hear it because of my emotional connection to it. The lyrics are incredible as is the song itself. Little did I know there was an acoustic version of it that was released in 2001 from their "Live in Lisbon" DVD/CD. This version is so breathtaking and Mathias Jab is absolutely brilliant on the guitar.
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My loyal and dear readers, it's finally Friday.
Whatever your plans are have a phenomenal weekend. ~x
XOXOXOXO,
Cocaine Princess
